Tuesday 9th February

For my Wednesday project (CHI) , I was planning on looking at TV adverts, but more importantly those that elaborate. By this I mean for example, the Bravia adverts i.e. the bunny rabbits or the bouncy ball, paint explosions in glasgow etc.

The question I came up with originally was "Are more elbaorate TV adverts more effective both aesthetically and in terms of fitting a purpose"

I could then split this down the middle, fitting purpose can be looked at in terms of profit made for the client. The other side of the investigation could look at possibly how the group react and rate the adverts if shown on a projector.

Below is a scanned in copy of my notes, but after my meeting with Sam, we came to the conclusion I should look at Car adverts specifically, and that way I can look at the semiotics etc, and if all cars are literally just cars, how can they be given such totally different images etc.